Ola’s market share reduced to half by 2025, TVS and Bajaj looted the market
New Delhi. In the year 2025, a big change was seen in the electric two-wheeler sector and the biggest thing was that the traditional manufacturing companies again reached the top. However, many startups in this segment also succeeded in capturing a good market share. Ola is the biggest example of this. But, with time, the market game shifted towards the already popular traditional major brands. Because, these brands have large scale production, wide reach and better operational efficiency. Ola was the number 1 brand in this segment at the beginning of the year, but by the end of the year its market share has become less than half of what it was before.
TVS glory
At the center of this change was TVS Motor Company, which emerged as the new market leader and achieved 24.2 percent market share by the end of the year by selling about 2.95 lakh electric two-wheelers. This was followed by Bajaj Auto at second place, which strengthened its hold with 21.9 percent market share and further strengthened the growing dominance of traditional companies, which rapidly expanded their EV portfolio.
Ola’s declining market share
In contrast, Ola Electric’s position declined drastically. While the company had more than a third of the market in 2024, its share dropped to 16.1 percent in 2025, although the company sold about 1.97 lakh units. This decline was also special because the zero-emission two-wheeler segment itself was continuously growing.
Why is Ola’s condition bad?
Issues such as service turnaround time, delivery delays and resolution of customer complaints weakened buyer confidence, impacting overall sales. As competition increased, these shortcomings became more apparent, especially when other companies were offering a smoother ownership experience with better dealer and service networks.
Ather Energy benefits
Ather Energy got the biggest benefit from this change. This Bengaluru-based company expanded throughout the year and increased its market share from 11.3 percent to 16.2 percent. The biggest contribution in this was made by the Rizta model, which helped Ather to move out of the premium segment and reach the family customer base.
Hero MotoCorp also in shadow
Hero MotoCorp also performed well through its Veeda sub-brand. With this, Hero more than doubled its market share to 8.8 percent by the end of 2025 and saw a good growth in sales in the second half of the year, as its new models including the VX2 series were liked by customers across the country. Apart from competition between companies, the industry faced many major issues throughout the year. Due to disruptions in the supply of large quantities of rare earth materials, especially due to geopolitical tensions related to China, EV manufacturers faced new challenges in cost strategy and production.
