Mahindra, Audi, Toyota! The secrets hidden behind car logos, knowing which you will look at your car from a new perspective.
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Toyota’s logo is inspired by a needle and thread, BMW’s blue-white color is inspired by the flag of Bavaria and Mercedes-Benz’s three-pointed star represents the kingdom of the three worlds.
Car companies present their identity not just in terms of design, but in terms of their heritage and vision of the future. When you look at that small emblem on the bonnet of your car, it is actually telling a whole story. Come, let us know the story of the people behind famous car companies.
Toyota: Needle and Thread – At first glance it just looks like a ‘T’, but the story behind it is very deep. Toyota started its business with weaving machines. The three ovals inside the logo represent the eye of a needle with a thread passing through it. Additionally, these three circles also represent the heart of the customer, the heart of the product, and the combination of technological progress.
BMW: Propeller or sky? There is a very famous story regarding the blue and white color of BMW. Because BMW previously manufactured aircraft engines, many believe this represents a rotating airplane propeller. However, the company says that it is inspired by the colors of the flag of the state of ‘Bavaria’, where the company was formed.
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Mercedes-Benz: Rule over three worlds. Its ‘three-pointed star’ reflects the company’s ambition. Its three corners show that the company’s engine has the ability to rule over all three places: land, water and air.
Audi: Merger of four companies. Audi’s four rings. It is a sign of its strength and unity. These four rings represent the four independent automakers (Audi, DKW, Horch and Wanderer) that came together in 1932 to form ‘Auto Union’. Today we know it as Audi.
Mahindra: India’s famous company Mahindra has recently introduced its new logo. This ‘M’ shaped logo is called ‘Twin Peaks’. It shows the courage to overcome challenges and reach heights. It has been designed in such a way that it reflects the strength and modernity of the car on the road.
‘The Spirit of Ecstasy’ (the statue of a woman leaning forward) on the Rolls-Royce car is actually inspired by a love story. To protect it from theft, it hides inside the bonnet as soon as the engine is switched off.
